Sophie Wilmes
Former Belgian Prime Minister

Lizzie Magie was a pioneering female entrepreneur who saw one of her creations slip away from her. Her idea, in 1904: a board game where you could buy properties and even risk landing in jail. Sounds familiar?
Scroll down to unbox her story
The game that we know today is often credited to an unemployed American man who actually revamped her idea in the 1930s. And the game company never showcased its true origin. At unMISSable, we wanted to set the record straight on the occasion of her birthday, this May 9.
All you have to do is to place the sticker from the Lizzie Magie Avenue kit onto the most expensive street of your board game. That way, you will be unveiling a real tribute to Lizzie Magie.
And you can replace the “Title Deed” and “Chance” cards with the ones included in the kit, too.
The aim? This simple yet profound change rights a historical wrong and sparks meaningful gender conversations every time you gather around the board with friends and family.
In Lizzie Magie’s era, the concept of the glass ceiling was not even a thing. But a century later, it’s finally starting to crack. More and more remarkable women shine through their determination to break it. Let’s finish the job.
Journalists and PR professionals can request our official media kit, including press materials, images and brand assets.
Please contact us at: info@lizziemagieavenue.com